Often, content writing is used to educate, entertain, and inform your target audience about the products or services of your brand. It includes blog posts, social media posts, articles, press releases, e-books, and other savvy materials is focused on creating productive engagement with your audience over time, so they’ll come to trust your brand and be interested in your product or service.
Additionally, content writing has the chops to position your brand as an authority on a topic and grant your company credibility as the foremost leader on a subject. Where content writing is informative and creative and meant to be shared, copywriting is direct and focused on a sales-generating end-game.