Although a good web design can attract visitors, it is the content that convinces them to purchase your product or engage your service. In order for your target audience to click on your CTA button, copywriting is more straightforward and uses persuasive, emotional language. At the same time, SEO copywriting involves the use of your target specific search terms. This way, it helps in optimization and obtains a better performance on search engines.
Copywriting is mainly used for advertisements, PPC landing pages and more.
The objective of copywriting is to convert traffic into leads and sales, unlike content writing where you do not aim to sell but to generate organic traffic via search engines.